Privacy Notice

PINNACLE FENCING – PRIVACY NOTICE 1. WHO WE ARE Pinnacle Fencing is responsible for the personal information it collects through this website and through enquiries, quotations, orders and customer-service communications. Our current business contact details are published on this website. 2. INFORMATION WE MAY COLLECT Depending on your interaction with us, we may collect your name, email address, telephone number, delivery/postcode/address information, project details, product selections, quotation and order information, correspondence, marketing preferences, technical website information, campaign/referral information and, where a purchase request is electronically accepted, contractual acceptance records such as the date/time, document-version identifiers, purchase-request reference, IP/network information and browser/user-agent information used to maintain an audit trail. We do not request or store payment-card details through this website; payment is arranged separately. 3. WHY WE USE INFORMATION AND LAWFUL BASES We use personal information to respond to enquiries; prepare quotations; take steps at your request before entering a contract; administer orders, payment arrangements and delivery; provide customer service; meet legal, tax and accounting obligations; prevent misuse and maintain website security; maintain proportionate evidence of contractual acceptance and the terms presented to a purchaser; and pursue legitimate business interests such as service improvement, dispute prevention and appropriate record keeping where those interests are not overridden by your rights. Where consent is required for direct marketing, analytics, advertising or similar tracking, we rely on that consent. 5. MARKETING Direct marketing is optional. Where you have given the required consent, we may send relevant Pinnacle Fencing news, offers and information. You can withdraw marketing consent at any time. Cookie/advertising consent is separate from direct-marketing consent. 6. ANALYTICS, ADVERTISING AND ATTRIBUTION If you accept the relevant non-essential cookies/technologies and tracking has been enabled, we may use Google Analytics, Google Ads and related technologies to understand website use, measure conversions and advertising effectiveness, record campaign/referral information and, where permitted, support relevant advertising. See our Cookie Policy for more information and controls. 7. WHO WE MAY SHARE INFORMATION WITH Where necessary for the purposes above, information may be shared with service providers acting for us, including website/database hosting, email, IT, analytics/advertising providers where consent permits, payment/finance providers where applicable, carriers and delivery partners, professional advisers, insurers, regulators, law-enforcement bodies or other parties where required by law or necessary to establish, exercise or defend legal rights. We do not sell personal data to advertisers. 8. INTERNATIONAL TRANSFERS Some technology providers may process information outside the UK. Where UK data-protection law requires safeguards for an international transfer, we require or rely on an appropriate lawful transfer mechanism. 9. RETENTION We keep information only for as long as reasonably necessary for the purpose collected, including customer service, warranty, legal, tax, accounting, fraud-prevention and dispute requirements. Different records therefore have different retention periods. Marketing information is retained until consent is withdrawn or it is no longer appropriate to retain it, subject to maintaining minimal suppression records where necessary to respect an opt-out. 10. YOUR RIGHTS Subject to applicable law and exemptions, you may have rights to be informed; access personal data; correct inaccurate data; request erasure; restrict processing; object to certain processing; receive certain data in portable form; and withdraw consent at any time where processing relies on consent. You also have the right to complain to the UK Information Commissioner's Office. 11. SECURITY We use proportionate technical and organisational measures intended to protect personal information. No internet service can guarantee absolute security, but access is restricted according to business need and our website architecture is designed to keep public and administrative functions separate. 12. CHILDREN Our products and services are not directed at children and we do not knowingly seek to collect children's personal information through ordinary sales enquiries. 13. CHANGES TO THIS NOTICE We review this notice and may update it when our processing, providers or legal obligations change. The current version published on this website applies from the date displayed or published. 14. CONTACT To exercise a privacy right or ask a data-protection question, contact Pinnacle Fencing using the email or other contact details published on this website.